GGP plays Santa with ‘12 Days of Gifts’ sweepstakes

General Growth Properties' national sweepstakes, 12.12.12 Days of Gifts, launches Dec. 1 and continues through Dec. 12.

Chicago-based General Growth Properties has unveiled a major holiday mall-marketing program, offering up $30,000 worth of prizes for shoppers nationwide.

Coined the 12.12.12 Days of Gifts, the national sweepstakes launches Dec. 1 and continues through Dec. 12, prompting shoppers to visit their local GGP mall’s website or Facebook page for a chance to win a prize each day. The grand prize is a $12,000 Shop Etc. Gift Card.

“This year’s holiday sweepstakes is a fun one with amazing prizes, featuring some of the hottest gifts of the season available at GGP malls,” said Keith Maladra, VP digital marketing, GGP. “We’re also engaging with our shoppers across all digital platforms to bring them the latest sales, events and gift ideas via our mall websites, Facebook, The Club App, Twitter and Pinterest.”

Winners will be drawn for all entries received nationally and will be notified on or around Dec. 15.

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