GGP promotes Father’s Day with MLB All-Star Game sweepstakes

With Father’s Day approaching, General Growth Properties has rolled out a mall promotion that invites shoppers to “check in” to their local GGP mall using Foursquare for a chance to win a trip to the 82nd MLB All-Star Game at Chase Field in Phoenix.

When shoppers “check-in” through Foursquare, they receive a link to enter the sweepstakes, which includes four tickets to the MLB All-Star Game on July 12, $1,000 in Shop Etc. Mall Gift Cards and a hotel stay and golf outing at the AAA Four-Diamond, all-suite Arizona Grand Resort.

“We’re continually looking for fun and interactive ways to engage our shoppers -- especially through social media.  This is the first time we’ve used Foursquare for a mall promotion and we’re excited for our customers to participate,” said Lesley Cheers, director, public relations, GGP. “And baseball, summer and dad all go hand-and-hand so it’s the perfect sweepstakes.”

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