Giant Eagle enhances online customer engagement

Pittsburgh – Giant Eagle is deploying EPiServer CMS and commerce solutions to enhance its customer online experience. The company leverages EPiServer technology to extend and deliver a multichannel, multi-platform experience online.

Giant Eagle offers an interactive customer tool set including personalized options such as a weekly circular, product catalog, shopping list, menu planner, digital coupons and gift card e-commerce. Using EPiServer solutions, the retailer also tracks and delivers personal information such as loyalty reward balances and beverage club rewards.

“Our goal has been to provide an omni-channel customer experience for our shoppers, with each touch point, from online to in-store, offering easily accessible information and tools our customers desire when and where they want it,” said Donna Pahel, director of digital CRM at Giant Eagle. “The EPiServer technology has enabled us to better engage our customers online to ultimately provide a benefit to the in-store experience, and has allowed us to prepare for future planned enhancements to the site.”

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