CARLISLE, Pa. — Royal Ahold banner Giant Food Stores is giving its private-label products a new look.
Giant and Martin’s Food Markets, also known as Giant-Carlisle, said it would introduce a new packaging design for nearly 2,000 products that would hit store shelves through the end of the year. The new design is based on the name and private-label product logos used by Royal Ahold’s two other U.S. banners, Stop & Shop and Giant Food of Landover, Md., also known as Giant-Landover, though Giant-Carlisle spokesman Christopher Brand told RetailingToday.com's sister publication Drug Store News that the banner had no intention of changing its own name logo.
“We are changing our packaging to this great new look for all of our Giant and Martin’s own brand products to signal that we have improved the quality of our products,” Giant VP sales and merchandising Jeff Beaulieu said. “More than 250,000 customers have tested the quality of our own brand of products, and hundreds of items have been reformulated to improve upon taste and quality as a result of this consumer feedback.”