Gilt.com launches activity-based loyalty program

New York – Gilt.com is launching the Gilt Insider Program, a new free rewards program offering Gilt members the opportunity to earn points for free by interacting with the site. Activities such as making purchases, referring friends and visiting online sales earn members points they can redeem for benefits such as access to early sales, exclusive discounts, free shipping and invites to special events.

Gilt.com is adding some gamification features to the program, such as offering three program tiers, with customers gaining added perks like waitlist priority and a dedicated customer service line as they earn more points and move up to higher tiers.

"We wanted to create a loyalty program that rewards our members not just for their purchasing but for all the ways they interact with our brand," Elizabeth Francis, chief marketing officer, Gilt.com. "Gilt Insider perks are a collection of our member's most requested asks, from having early sale access to a brand they love, to deeper discounts, to the opportunity to attend exclusive events. The rewards program is designed to provide Gilt members with a platform to pick and choose from the rewards they love the most."
 

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