looks to boost traffic with loyalty program

NEW YORK — has launched a free rewards program called Gilt Insider Program, which will offer Gilt members opportunities to score points redeemable for a variety of benefits.

Members can earn points simply for interacting with the site, and can then redeem them to shop sales early, earn access to discounts, get free shipping and attend exclusive events.

Members also earn points by making purchases and referring friends to the site. Those who earn Insider points can "achieve status" in one of three program tiers: Select, Premier and Noir. As members advance to higher tiers they gain added perks such as waitlist priority and a dedicated customer service line.

"We wanted to create a loyalty program that rewards our members not just for their purchasing but also for all the ways they interact with our brand," said CMO Elizabeth Francis. "Gilt Insider perks are a collection of our member's most requested asks — from having early sale access to a brand they love, to deeper discounts, to the opportunity to attend exclusive events. The rewards program is designed to provide Gilt members with a platform to pick and choose from the rewards they love the most."

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