NEW YORK — Members-only luxury retailer Gilt Groupe announced that it is launching a new standalone website for men. According to the company, Park & Bond (www.parkandbond.com) merges a curated selection of the world's best brands with a continuously updated mix of editorial content designed to give guys the inspiration and advice they need to look their best.
The new site will be overseen by president John Auerbach. Other members of the Park & Bond team include divisional merchandising manager Brooke Cundiff; head of editorial and creative Tyler Thoreson; director of editorial content Andy Comer; style director Josh Peskowitz; and head of business operations Brian Shaw.
"Park & Bond is tailored to the specific needs and wants of the American male luxury customer," said Auerbach. "The site provides a unique one-stop shopping experience, giving men immediate access to their favorite brands alongside a wealth of trusted information and guidance to help them look and feel their best."
Referencing two of New York's most stylish streets, Park Avenue and Bond Street, the site is tailored to men with a strong interest in fashion, and the site launch on Aug. 16 corresponds with the release of GQ's September issue. Designers available on the site include Alexander McQueen, Isaia, Etro, Paul Smith, N.Hoolywood, A.P.C., Thom Browne, Thomas Pink, Todd Snyder, Vince, Theory, Common Projects, Brooks Brothers, and Florsheim by Duckie Brown.
In addition to exclusive merchandise offers and editorial content woven throughout the site, Park & Bond will be the first U.S.-based retailer to offer Fits.me technology, a virtual fitting room service that customizes FitBot mannequins based on shoppers' individual measurements so they can see how clothes from select brands look on them before they buy.