releases iPhone try-on app

Draper, Utah -- Online eyewear retailer is launching its virtual try-on app for iPhone and iPod touch devices. The virtual try-on app launched this past July for iPad.

Similar to the iPad app, the iPhone and iPod touch iteration is free in the iTunes store and allows users to virtually try on hundreds of frames in less than a minute, making it easy and fun to discover the perfect look from the comfort of their own home or on-the-go. The user experience is also based on the iPad version, with several modifications and enhancements to cater to a smaller screen, a more mobile experience, and iOS 7.

With the iPhone and iPod touch app, shoppers can still view their 180-degree 3D rendering from all angles, compare multiple glasses and sunglasses side-by-side and share favorites with friends and family via social media and e-mail. Developers implemented a zooming option so users can get a closer view of their rendering and the same level of product detail, regardless of screen size. Shoppers can now send their photos via text message for a second opinion, and they'll be able to opt for push notifications from to alert them of current promotions or new brands available.

In addition, enhanced by the arrival of iOS 7, the app now includes blink detection technology to identify the user's blinks and remove them from the rendering, improving the overall true-to-life experience.  

"An attention to detail was mandated from the beginning to produce a highly intuitive, stylish and high-quality brand experience," said 1-800 CONTACTS executive creative director Bruce Christy. "Countless elements were pored over. From color to typography — from animation to manner in which the app scrolls — all to deliver an innovative mobile app that is like nothing else available."



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