Pittsburgh -- GNC Holdings has acquired A1 Sports Limited, which operates under the Discount Supplements moniker. The company is the leading multi-brand sports nutrition e-commerce retailer in the United Kingdom. Terms of the deal, which was funded with cash on hand, were not disclosed.
Following the acquisition, GNC.com, LuckyVitamin.com and Discount-supplements.co.uk will continue to operate as separate businesses, each with its own product offerings and target customers.
"Entering the U.K. and other key European and Scandinavian markets are core elements of our strategic plan to expand GNC's global reach. With this acquisition, we are well positioned to capitalize on the fastest growing channel in Europe's top market. We also see the potential to leverage GNC's marketing, product development and procurement capabilities to drive synergies,” said Joe Fortunato, GNC's chairman, president & CEO.