New York City Godiva Chocolatier announced Tuesday the debut of its redesigned Godiva.com, featuring enhanced aesthetics and product offerings.
Godiva said it launched the newly designed site in conjunction with its e-commerce partner Fry Inc., a subsidiary of MICROS Systems Inc. Fry modernized the layout and creative design, updating and streamlining the site navigation and taxonomy. In addition, the team re-approached the creative direction for photography, creating richer chocolate imagery to stimulate user's appetites as they browse the site's pages.
"Fry has been part of our e-commerce team for 15 years," said Kim Land, VP Godiva Direct, Godiva Chocolatier. "Its understanding of our brand and creative direction is invaluable, and we are excited to offer our customers another outstanding online experience.”
The site's most significant chocolate addition, launching Nov.1, is the creation of the "Bakery Shop" featuring a selection of baked goods and gift baskets available exclusively on Godiva.com
The redesigned site includes an expanded navigation that highlights the breadth of available products. Product pages have been enhanced to show more chocolate images, greater product detail, and visibility into the chocolate pieces inside each box. The "Share" feature on every page allows customers to forward Godiva favorites to friends, family and associates through Facebook, Twitter and MySpace or via e-mail.
All of these enhancements are supported by a new, streamlined checkout process that allows customers to make their purchases quickly and easily.