Austin, Texas Golfsmith International Holdings said Wednesday that it plans to open its 73rd store in Palm Desert, Calif.
The new location will be in excess of 36,000 sq. ft. and will showcase Golfsmith’s extensive selection of premier golf and tennis equipment, apparel and services.
In hopes of creating a shopping destination, the store will feature an indoor driving range, state-of-the-art launch monitors, a large putting green, a dedicated chipping and pitching area with an authentic sand bunker, and a full-size indoor tennis court.
"While we originally only planned to open one new store this year, we have promised to grow when the deal was right and the economics were sound,” said Martin Hanaka, CEO, Golfsmith. "This store represents fulfillment of both requirements and shows the company’s strength in a tough economic climate.”