Austin, Texas — Specialty golf retailer Golfsmith International has promoted Eli Getson to executive VP, general merchandising manager. In his new role, Getson will be responsible for all North American merchandising activity across the company's U.S. Golfsmith stores, Canadian Golf Town stores and e-commerce channels for both brands.
Following last year's merger of Golfsmith and Golf Town, which resulted in the creation of Golfsmith International, Getson led the successful integration of the company's merchandising function. A single merchandising team based at the company's corporate headquarters in Austin is responsible for executing merchandising strategies that deliver on customer needs, supporting the interests of key business partners and strengthening the Golfsmith and Golf Town brands.
"When customers walk into one of our stores or shop online with us, they expect an unrivaled product selection of the best brands in golf," said Sue Gove, president and CEO, Golfsmith International. "Eli's role leading North American Merchandising is to apply this differentiator across our business. His ability to build trusted relationships with vendor partners, and his passion for golf, will drive creative merchandising solutions that set the standard in golf retail."
"I'm extremely grateful for the opportunity to step into this expanded role," said Getson. "Our world-class team of merchants is committed to helping customers improve their games with the latest equipment, look and feel their best on the course, and have more fun while playing golf."
Prior to joining Golfsmith in 2010 as senior VP, general merchandising manager, Getson held a variety of senior leadership positions with leading brands including Cabela's, Perry Ellis, Polo Ralph Lauren and The Bon Ton Stores.
Golfsmith International operates Golfsmith stores in the U.S. and Golf Town stores in Canada. The business operates as an integrated, multi-channel retailer, with more than 150 experiential retail locations as well as on www.golfsmith.com and www.golftown.com. The specialty golf retailer offers a selection of premier branded golf equipment as well as its proprietary products, club-making components and pre-owned clubs.