Dublin, Calif. -- Epicor Software Corp. said Tuesday that Goodwill Industries of Southeastern Wisconsin has selected the Epicor suite of retail solutions to support its growing retail operations.
Having outgrown its existing retail systems, Goodwill turned to Epicor to support the growth of its retail operations -- a key objective for the organization, said Pat Boelter, VP marketing, Goodwill Industries of Southeastern Wisconsin, who says the organization has opened five to six new stores a year over the past several years -- a rate of growth that is expected to continue.
“The more successful we are with Goodwill Store & Donation Centers, the more mission programs and services we can provide to the communities we serve,” said Boelter.
Goodwill said it plans to leverage the Epicor Retail CRM solution to help Goodwill collect and track customer data so they can better understand their customers, engaging them in more relevant and meaningful ways moving forward. The Epicor Retail CRM solution will also enhance their Club Goodwill loyalty program, which currently has over 900,000 members, by offering customers additional rewards as they reach targeted spending levels.
Goodwill will also utilize the Epicor Retail Store solution to support more streamlined point of sale transactions for improved customer experience at checkout. It will also provide Goodwill donors with electronic records, making the process of storing paper receipts for tax time a thing of the past.
Additionally, Goodwill will leverage the Epicor Retail Audit and Operations Management suite for transaction data verification and investigation in Sales Audit, and which includes Voucher Management to support the processing and management of Goodwill gift cards.