Google buys video ad company

New York -- Google announced that it has acquired video advertising provider mDialog.

In a post on Google+, the web giant said it will work with the mDialog team to incorporate their technology and expertise into its DoubleClick online advertising platform product suite.
 
“Together, we’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google wrote in a post on Google+. “This represents the latest of our ongoing investments in helping brands connect with high-quality video content, like Google Partner Select, our new marketplace for premium programmatic video.”

 

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