New York -- Google came out on top, followed by Amazon and Apple, in a new survey by market research company Ipsos called “The Most Influential Brands in the United States 2013.” The survey, which asked U.S. consumers to rate 100 leading brands on a wide variety of attributes, determined that the dimensions or factors that drive a brand’s influence are: engagement; trustworthy; leading edge; corporate citizenship; and, presence.
“To one extent or another, the most successful brands have some measure of all these dimensions, but gaining real and lasting influence takes time and effort,” says Jerry Forristal, SVP with Ipsos MarketQuest.
According to the Ipsos survey, the 10 most influential brands in the United States for 2013 are as follows:
9. Procter & Gamble
Interestingly, Google also took the top spot in Ipsos’ study of the 10 most influential brands in the world.
“Building a truly influential brand requires a significant time investment, and in the past 15 years, Google has done something truly phenomenal – they’ve built a brand that exerts global influence,” said Forristal.