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Gordmans names marketing head; e-commerce head

Omaha, Nebraska -- Gordmans Stores on Monday announced that Amy Starr Myers has joined Gordmans' executive leadership team as senior VP of marketing. The retailer also announced that Stacey M. Townsend will launch the Gordmans e-commerce business as VP and general manager of e-commerce.

Myers most recently was vice president of marketing and creative services at Things Remembered, the nation's largest retailer of personalized gifts.

"As Gordmans continues to increase its footprint across the country, Amy brings experience of growing a national retail presence. Her analytical, test-based approach will help drive Gordmans' growth," said T. Scott King, interim CEO and chairman of the board for Gordmans.

Townsend joins Gordmans from Interline Brands, a $1.6 billion direct marketer and distributor of broad-line maintenance, repair and operations products. As director of e-commerce, she led Interline's B2B e-commerce business. Townsend has served in a variety of e-commerce roles including VP, e-commerce at Hancock Fabrics; director of e-commerce merchandising and operations at Oriental Trading Company; director of Internet operations, The Bombay Company; director of merchandising and business operations for KB Toys; and web operations manager for Egghead.com.

"Stacey brings a broad-based background in e-commerce supporting merchandising, operations, merchandise planning, production and inventory control. She is a talented and well-rounded e-commerce executive who will help us launch e-commerce as an additional channel to serve our guests," said King.

© 2014