Guess opens Fifth Avenue flagship

New York City -- Guess announced Thursday that its North American flagship location has opened at 575 Fifth Avenue, at 47th St., in New York City.

The new store, the retailer’s largest to date, spans 13,000 sq. ft. over two floors and is inspired by the brand’s new global flagship concept launched in Milan last year.

Custom design features include hand-applied Venetian plaster and silver leaf wall coverings, custom-made chandeliers and an elevator draped in faceted black chain mesh made by Hudson Furniture in New York City. High gloss black and white fixtures, distressed steel and black wood make up the store’s materials palette.

The first floor, housing the women’s collection, is highlighted by a 12-ft.-high LED screen playing behind-the-scenes videos from fashion shows and campaign shoots. Located in the center of the floor is an elevated runway showcasing an expanded assortment of Guess accessories categories.

This store is the fourth retail location in New York City for the company.

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