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Guitar Center names communications chief

New York -- Guitar Center has named Christopher Ian Bennett as the company's first-ever VP communications and corporate affairs.

In his previous role, Bennett led Best Buy Canada's corporate communications department under Mike Pratt, who is Guitar Center's new CEO.

In his new role, Bennett will be responsible for the overall internal and external communications strategy of Guitar Center and affiliated brands, and will be charged with driving a clear and singular message.

 

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