Hearts on Fire, King of Prussia, Pa.

Hearts On Fire is showing off its new store design at the King of Prussia Mall in King of Prussia, Pa. The location is part of Hearts On Fire's global expansion plan, and is designed to transform the way consumers relate to and buy fine diamond jewelry in malls nationwide.

The 1,200-sq.-ft. store has a modern, inviting look. The digitally-enhanced environment empowers consumers to learn about all aspects of the brand, with such features as interactive screens, video screens and a digital jewelry catalog. Eye-level, transparent “jewel boxes” replace long display cases, allowing sales associates and customers to work side-by-side rather than over a counter for a more personal relationship. An innovative “community table” encourages shoppers to interact and confer with each other as they try on diamond jewelry – much like they would in a store’s fitting room.

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