NEW YORK — Jordache has chosen supermodel, designer, entrepreneur and host of television’s Project Runway and America's Got Talent, Heidi Klum, as the face of its latest ad campaign.
Shot by photographer, director and longtime Klum collaborator, Rankin in Los Angeles, the commercial casts Klum as a pied piper who leads a suburban cast and a not so suburban cast to the beat of Bee Gees Stayin' Alive.
In addition to singing the track, Klum dances to a sequence choreographed by Fatima Robinson who has choreographed music videos for Black Eyed Peas, Rihanna and Michael Jackson. The multifaceted campaign will include a national television commercial and print ad that will run in mid-August through November.
"We are excited to be working with Heidi Klum for the fourth time" says Liz Berlinger, president of Jordache Enterprises. "Heidi is a true Renaissance woman who inspires us all as she balances life as supermodel, TV host, businesswoman and mother. Heidi's fashionable style and sexy confidence embodies what the Jordache brand is about."
Jordache Enterprises is a privately held conglomerate with an international reach. The company designs and manufactures a wide variety of denim, apparel and accessories. Jordache is sold at Walmart and Walmart.com.