Hershey’s Chocolate World, New York-New York Hotel & Casino, Las Vegas

Hershey’s Chocolate World immerses shoppers in all-things Hershey. The two-level, 13.000-sq.-ft. store, which has a 74-ft. high Hershey’s Milk Chocolate Bar that visitors can walk through and entrances styled to resemble Hershey’s Kisses, is designed as the ultimate brand experience. Custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey’s Milk Chocolate, and the Empire State Building, made of 1,800 Hershey’s Milk Chocolate bars, make idea photo ops.

Although it features more than 800 candy and chocolate offerings, Hershey’s is more than just a candy store. Interactive technology allows shoppers to personalize products and customize wrappers with their own image and message — and they can star in their very own Reese’s television ad. Shoppers can also send their friends and family a Hershey’s Kiss e-card, view a timeline of Hershey’s history or discover their ideal Reese’s combination of chocolate and peanut butter.

Design: JGA, Southfield, Mich.


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