Hilfiger Plans New Chain

New York City, Tommy Hilfiger Corp. is reinventing its H Hilfiger label as a high-end lifestyle brand with the goal of becoming a 200-store chain, according to a report in Women’s Wear Daily. The first repositioned H Hilfiger store will open in Tysons Corner, Vienna, Va., in February 2006, followed by units in Dallas and Chicago. The stores will carry both women’s and men’s apparel and accessories.

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