H&M to open two new retail formats in U.S.

New York -- Swedish fast-fashion retailer H&M said on Thursday it will debut two of its newer retail formats, COS and & Other Stories, in the United States this year.

H&M will open its first COS U.S. location this April in New York City’s SoHo area. A second U.S. store will open later this year, in Beverly Hills, Calif.

The retailer’s & Other Stories banner will make its U.S. debut this fall, opening a store in downtown Manhattan.

H&M isn’t neglecting its namesake brand, which will open two new flagships in Manhattan this year, on Fifth Avenue and Herald Square respectively. In all, the company will open 375 stores around the world in 2014.


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