Hollister plans omni-channel summer campaign

Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.

The lineup of musical artists that will perform at the house throughout the summer includes Ariana Grande, Chromeo (DJ set), Cody Simpson, Lucy Hale, MKTO, Timeflies, and Zendaya, The house will feature a new Jeans Lounge that will give fans a look at different fits and washes. A "So Cal Stylist" video series, highlighting trends and style tips for customers, will also be taped live at the House, with videos available on Twitter and YouTube.

To celebrate the opening of the Hollister House, Hollister stores around the world will be featuring the "Hollister House Collection” in mid-May. Hollister is also holding a "Send Me to So Cal" sweepstakes from May 8-12 where customers 14 and up can enter to win a trip for two to Southern California and tickets to a concert at the Hollister House.

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