Atlanta - A Tuesday report by the Atlanta Business Chronicle said that the HoneyBaked Ham Co. of Georgia will expand in the Northeast with 30 new stores over the next five years, and will make its international debut in Japan via a partnership with Toranomon Ham Co. Ltd.
“Demand is growing in the northeast region,” said Molly Kesmodel, VP franchise development at HoneyBaked Ham. “Strategically speaking, we have had a solid year thus far with signed deals in Pennsylvania, Alabama and Georgia."
The retailer has 400 locations currently in the United States, but just 20 in the northeastern U.S. corridor. Plans call for adding as many as 30 new stores total in New York, New Jersey, Connecticut, Massachusetts, New Hampshire, Vermont, Maine and Rhode Island.
The company also has partnered with Toranomon Ham Co. Ltd., which will hold the rights to sell Honey Baked Hams, turkeys, sides and desserts in Japan. It said it plans a launch later this year to include a storefront, e-commerce, sampling and a full marketing campaign specific to the region.