Atlanta - Hooters of America LLC has activated Sparkfly to enhance and streamline the capabilities of its new HootClub loyalty program. Through the relationship with Sparkfly, Hooters will gain the ability to redeem digital promotions at any location, regardless of which POS technology is used.
The collaboration with Sparkfly also enables consumers to redeem deals and access the Hooters loyalty program through numerous forms of media, including mobile, digital, email and print. Redemptions are tracked in real-time, and Sparkfly’s technology generates detailed transaction data including basket size, average spend, frequency of redemptions, purchase history and more. Hooters will use this data to tailor individual offers and rewards to guest preferences, and assess the effectiveness and ROI generated from each media channel.
Hooters is currently testing its loyalty program in the Atlanta metro market with plans to expand to more than 200 locations across the U.S. in the coming 90 days, eventually reaching all 345 domestic Hooters restaurants.
“As an iconic brand with more than 30 years of history, Hooters has developed a strong following of loyal guests who appreciate the value that we deliver on a regular basis,” said Chris Duncan, CIO of Hooters of America. “When Hooters runs loyalty programs and offers, the consumer experience needs to be consistent across all forms of media and all physical locations. With Sparkfly’s technology integrated into the core of our transactional infrastructure, it offers a turnkey solution that will enable us to seamlessly deliver that experience for our guests.”