Hot Topic announces test of new retail concept

City of Industry, Calif. -- On the heels of its Wednesday report that the company gained just 0.2% in October same-store sales, Hot Topic Inc. also announced plans to test a new store that will specialize in dark, edgy lingerie.

Called Blackheart, the concept will target the company’s core teen customer and will debut with five stores in southern California and Texas malls as well as online offerings beginning in mid-November.

 

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