HSN to introduce QR on-air codes

St. Petersburg, Fla. -- HSN will introduce a new way for consumers to shop with their television when it debuts Quick Response codes live on HSN HD during its bi-annual “Innovation Weekend” event, which runs Oct. 7 to Oct. 10. It will be the first ever retailer to use QR codes on-air.

The QR codes will be featured on HSN's HD channel which currently reaches approximately 43M households. The event will include hundreds of products, each with its own QR code. When scanned from the television screen, the customer will be able to access the product information page on their mobile device, learn more about the product and also purchase it.

The Innovation event features dozens of name brands and several premiers from electronics leaders.

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