HSN recognized the ExactTarget Marketing Cloud from salesforce.com (CRM) as its “Strategic Digital Alliance” partner for the year for transforming the company’s digital marketing program. The company was honored at HSN’s 4th annual awards gala in St. Petersburg, Fla.
“We have a bold vision for marketing at HSN that is built around creating highly relevant and personalized customer experiences,” said Bill Brand, chief marketing officer and business development officer for HSN. “The strategic partnership with ExactTarget Marketing Cloud helps us deliver innovative customer-centric digital marketing programs that have impact.”
HSN awards its Strategic Digital Alliance award to one company annually that delivers innovative business ideas and strategies with the HSN Digital Team. The accolade follows HSN reengineering its digital customer experience with the ExactTarget Marketing Cloud to deliver a data-driven program that includes email, Mobile SMS and Push messaging.
“Brands are redefining marketing and unlocking incredible new opportunities to optimize the customer journey,” said Scott Dorsey, CEO, Salesforce ExactTarget Marketing Cloud. “We are honored to partner with HSN and are proud to deliver the technology and strategic services that connect HSN with their customers in entirely new ways.”
The accolade from HSN follows the launch of the ExactTarget Marketing Cloud’s joint research report with Deloitte, Bridging the Digital Divide: How CMOs Can Rise to Meet Five Expanding Expectations. Based on a survey of 228 global marketing leaders, the study found more than half of global marketing leaders believe they have greater responsibility today for revenue growth and 61% rated data acquisition as a top priority. To download a complimentary copy of the study, click here.