Big data, the cloud and cognitive systems that learn are transforming the future of retail and IBM chairman, president and CEO Ginni Rometty explained during a stimulating and insightful presentation at the National Retail Federation’s annual convention.
“We’ve clearly entered a world that is mobile first,” Rometty said. “It is easy to say, but hard to do.”
However, in a world where more people have cell phones than running water mastering mobile has become a business imperative. So too has mining data, which she likened to a natural resource that needs to be refined to extract value.
After sharing her vision of how technology is transforming a world where 80% of all data has been created during the past two years, Rometty shared the stage with Macy’s chairman, president and CEO Terry Lundgren
Click here for a front row seat into what Rometty and Lundgren had to say.