Armonk, N.Y. IBM announced Wednesday the closing of its acquisition of Unica Corp.
Through Unica, IBM is acquiring enterprise and cloud-based marketing software solutions that help businesses streamline and automate marketing processes, and understand and predict customer preferences. Through both the Unica and Coremetrics acquisitions, IBM will enable its clients to develop more relevant and targeted communications while minimizing marketing expenditures.
"IBM is committed to helping CMOs address the challenges facing marketing organizations today," said Craig Hayman, general manager, IBM Industry Solutions Group. "Together, the Unica and Coremetrics acquisitions help deliver the customer insight our clients demand, along with the measurable results they are seeking across sales channels. We will support the web analytics investments Unica and Coremetrics customers have made by delivering industry-leading web analytics capabilities for line-of-business users and analysts both on-premises and in cloud environments."
Together with IBM's WebSphere Commerce software, the company's recent acquisitions of Sterling Commerce, Coremetrics, and now Unica enhance its ability to offer the technologies marketing organizations need to streamline, automate, and optimize mission-critical business processes. These processes include awareness and demand generation, sales process automation, order processing and fulfillment.
With the closing of this acquisition, approximately 500 Unica employees join IBM's Software Solutions Group.