IBM: Cyber Monday off to strong start

New York City -- Online sales on Cyber Monday were up mid-afternoon by 15% from a year ago, according to IBM Benchmark.

In other mid-afternoon results, IBM reported:

  • The number of consumers using a mobile device to visit a retailer's site is 12.4%.
  • The number of consumers using their mobile device to make a purchase is at 7.37%; and
  • iPhone continues to lead all mobile device traffic at 4.88%, followed by Android at 3.9% and iPad at 3.26%.
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