Armonk, N.Y. -- IBM has introduced comprehensive new security software and services to help organizations protect their critical data in an environment where advanced persistent threats, zero day attacks, breaches, and the financial impact on an organization continue to rise.
According to two IBM-commission studies, the average cost of a data breach increased by 15%, reaching an average of $3.5 million. The majority of companies surveyed say targeted attacks are the greatest threat, costing them on average $9.4 million in brand equity alone.
IBM's new Threat Protection System leverages security intelligence and behavioral analytics to go beyond traditional signature-based defenses and firewalls to disrupt attacks across the entire attack chain.
The solution includes an end-to-end architecture of analytic and forensics software that helps organizations continuously prevent, detect and respond to ongoing and sophisticated cyber attacks, and in some cases, eliminate the threat before the damage has occurred.
"Advanced Persistent Threats have fundamentally changed the way organizations have to approach data security," said Brendan Hannigan, general manager, IBM security systems. "Today, defending against cyber attacks requires more than a signature-based or perimeter approach. Deep analytic capabilities and forensics are vital and need to include endpoint prevention, perimeter protection and the ability to guard against attacks before they can do damage."