IBM, Zave Networks join forces on digital-incentive solution

Kansas City, Kan. -- Zave Networks announced Wednesday an agreement with IBM to collaborate on a digital-incentive solution designed to provide coupon shoppers with an easier way to cash in on savings at the supermarket.

Under the agreement, Zave Networks’ Zavers digital incentive and information management platform will be deployed with IBM’s SurePOS ACE retail application, significantly reducing the time, complexity, and retailer IT resource requirements for launching a digital coupon program.

This tightly integrated solution will help retailers offer digital coupons as part of their existing loyalty programs, enable them to quickly transact discounts and offers at the register, and settle offers with originating consumer goods manufacturers and distributors. Retailers can also use the platform to promote their own private-label products.

This marks the first time a third-party application will be deployed with IBM’s ACE point-of-sale platform. The solution uses retailers’ existing processes and equipment, allowing them to protect current technology investments.

"We are pleased to be working with a leading solutions provider like Zave Networks to deliver a solution to help retailers build loyalty and advocacy for their brands by providing consumers an enhanced shopping experience," said John Gaydac, VP & business line executive, IBM Retail Store Solutions.

The solution was demonstrated by IBM as part of its Smarter Store Checkout exhibit at the National Retail Federation Annual Convention and EXPO on Jan. 10-11 at the Jacob K. Javits Convention Center in New York City.

The solution can be found at in-market programs with A&P, SuperFresh, Waldbaum's, The Food Emporium, Pathmark and Harris Teeter supermarkets with additional retailers planned for early 2011. The paperless, end-to-end platform addresses the needs of consumers, retailers and manufacturers throughout the life-cycle of an incentive from creation, to distribution to redemption and settlement.

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