Montreal, Canada E-commerce provider iCongo said Friday that its retail clients indicated average sales gains over last year of 83% for Black Friday and 74% for Cyber Monday.
The average sales increase, year to year, for the Saturday and Sunday between Black Friday and Cyber Monday was 47%, according to iCongo.
“Although sales increases were impressive across the board, iCongo clients with multichannel and cross-channel capabilities outperformed their peers,” said Irwin Kramer, CEO of iCongo.
Increased sales came from multiple channels, including strong in-store and online performance, according to iCongo. Increased access to and availability of inventories to satisfy both Web and in-store sales came from cross-channel systems.