Iconic Vegas mall to receive major renovation

Las Vegas -- 1960s-era The Boulevard Mall will receive a $25 million makeover in hopes of prompting an overall redevelopment of the Maryland Parkway corridor of Las Vegas.

The rehab, to be launched by owner Sansone Cos., which acquired the mall last December for $54.5 million, will be the property’s first major renovation in more than two decades. Sansone is looking at the renovation of the Boulevard as a catalyst in the overall redevelopment effort of the Maryland Parkway corridor.

Officially approved in a Wednesday Planning Commission meeting, construction on the 1.2-million-sq-ft. property will start in mid-2014. Sansone plans to invest approximately $23 to $25 million in the mall's redevelopment, which will include a new line-up of stores, restaurants and entertainment venues; redesigned façade and landscape; and enhancements to surrounding areas on Maryland Parkway. The changes will take place in several phases and be completed by 2015.

"The Boulevard Mall is renowned in the Las Vegas community but is in need of major updates to restore its relevancy for today's consumer shopping experience," said Roland Sansone, founder of Sansone Cos. "When we took ownership of the property, we not only saw it as an opportunity to breathe new life into the mall, but to Maryland Parkway as well."

Originally built in 1965, The Boulevard is anchored by Macy's, Sears, Marshalls, J.C. Penney and Old Navy.

In addition to impending new-tenant announcements, the owners are planning a new façade that faces Maryland Parkway and its corridor. There will be a redesigned entrance including new storefronts, awnings and landscaping, in addition to new modern colors on the exterior.

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