WD Partners announced that Elaine Kleinschmidt has joined the firm's Columbus office as executive VP of strategy & experience design.
Kleinschmidt joins WD Partners from Big Red Rooster, where she most recently served as VP, digital experience leading work for brands like Macy's, Under Armour and Cabela's with a focus on innovation, omniexperience strategy, and digital engagement. Previously, Kleinschmidt held creative leadership positions at Tweenbrands, Resource Interactive, Target, and Victoria's Secret.
At WD, Kleinschmidt will be responsible for the firm's approach to the customer journey, identifying key insights, moments and opportunities for brands to make an impact in their customer's lives. She will also support WD's business development team in the acquisition of new clients and work hand-in-hand with the design team leaders to connect the strategy to the creative execution.
"Elaine is a respected professional with great knowledge of the industry and a focus on being consumer centric in her approach," said Chris Doerschlag, CEO of WD Partners. "With twenty years of experience across agencies, clients, and a variety of influential brands like Under Armour, Target, and Victoria's Secret, Elaine is poised to make an immediate impact on our business, offering expert oversight on creating integrated customer experiences and strategies for our clients."