New York -- Instagram is adding advertising to its application. The popular photo-sharing app, which was acquired by Facebook last year, informed users about the change on its blog.
“Our aim is to make any advertisements you see feel as natural to Instagram as the photos and videos many of you already enjoy from your favorite brands,” Instagram said on its blog. “After all, our team doesn’t just build Instagram, we use it each and every day. We want these ads to be enjoyable and creative in much the same way you see engaging, high-quality ads when you flip through your favorite magazine.”
Promotions will start to appear on the mobile application, which lets users share images from smartphones, in the next couple of months.
Instagram reassured users that they will retain control over their images and be able to hide ads they don’t like.
“If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right,” the company wrote. “As always, you own your own photos and videos. The introduction of advertising won’t change this.