London -- Interbrand announced that it has acquired one of the United Kingdom’s leading international retail design consultancies, HMKM. The move, which recognizes the importance of brand experience in an increasing digital and omnichannel retail environment, brings together two highly complementary companies, uniquely prepared to meet the challenges of the current retail landscape, Interbrand said.
HMKM, based in London, specializes in creating high-end, multi-dimensional retail environments for clients such as Selfridges, Galeries Lafayette, Nike, Breuninger and Bloomingdale’s.
“Retail brand experiences continue to evolve at a rapid pace,” said Jez Frampton, global CEO of Interbrand. “While physical stores will remain an essential point of access for the brand, those retailers that strategically integrate digital touchpoints will have the potential to revolutionize the brand experience. HMKM’s expertise in delivering holistic retail concepts, combined with Interbrand’s creative and strategic thinking, will bring tremendous value to our clients, creating richer and more engaging experiences seamlessly across channels and environments.”