Interbrand report: Walmart most valuable retail brand in the world

Dayton, Ohio – Walmart is the most valuable retail brand in North America, with a brand value estimated at $131.8 billion, according to Interbrand's "Best Retail Brands" report. The retail powerhouse maintains its number one spot and, even with a 6% decline in brand value, it retains an enormous margin over its closest competitor Target, whose brand value is put at $27.1 billion, an 8% increase over 2013. Rounding out the top five most valuable North American brands are The Home Depot ($25 billion), Amazon ($23 billion) and CVS/pharmacy (nearing $18 billion).

The annual Interbrand study ranks the top 50 North American and European retail brands by brand value, as well as the top store brands from across Latin America and the Asia-Pacific. The report is produced in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.

In addition to being #1 in North America, Walmart is also the most valuable retail brand in the world. Looking beyond North America, the following brands are ranked as the top retailers in their respective regions:

• Europe: H&M (brand value USD $18.168 billion)
• Asia-Pacific: Woolworths ($4.948 billion)
• Latin America: Natura ($3.156 billion)

“The world’s best retail brands understand the complex and challenging relationships between analog and digital and have been quick to address changing shopper behaviors. By integrating the physical and virtual, making purchasing easier, enhancing service, and using storytelling, these leading brands are reimagining their offers, and creating unique experiences for consumers that convert browsers into buyers,” said Dirk Defenbaugh, managing director of Interbrand Design Forum.

While the top five North American brands remain unchanged from last year, four brands increased their brand value by more than 25%: Macy’s, Whole Foods Market, Amazon and Cabela’s.

In other highlights, for the first time, three Canadian brands made the Top 50 for North America: Shoppers Drug Mart (#28), Lululemon Athletica (No. 29), and Canadian Tire (No. 38). Also making its first appearance on the list is Chico’s, at No. 50. Five brands fell out of the Top 50 this year: Guess, Big Lots, Rent-A-Center, Radio Shack and Anthropologie.

Here are the top 10 U.S. retail brands:

1. Walmart (Brand value: $131.877 billion)
2. Target ($27.123 billion)
3. The Home Depot ($25.696 billion)
4. Amazon ($23.620 billion)
5. CVS/pharmacy ($17.779 billion)
6. Walgreens ($15.519 billion)
7. Sam’s Club ($13.543 billion)
8. eBay ($13.162 billion)
9. Coach ($11.588 billion)
10. Publix ($10.157 billion)

Visit to download the complete report and rankings.


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