It’s official: Liz Claiborne is now Fifth & Pacific

New York -- Liz Claiborne Inc. said Tuesday that it has officially changed its name to Fifth & Pacific Cos., following an initial announcement in January that it would do so.

The company sold the Liz Claiborne and Monet brands to J.C. Penney Co. in November, freeing it up to concentrate more fully on its Juicy Couture, Lucky Brand and Kate Spade labels.

“As we say a final goodbye to the iconic Liz Claiborne name, we know the time is right for a change, and we welcome our bright new future as Fifth & Pacific Companies,” CEO William McComb said in a statement.

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