Italian brand to makes U.S. retail debut

New York City -- Italian handbag maker Piero Guidi will open its first retail location in the United States, in New York City’s Soho district. The Soho store will be the company's fourth standalone store outside of Italy, following openings in China, Japan and Hong Kong.

The 1,800-sq.-ft. space, designed by Thomas McKay, is strongly influenced by Urbino, Italy, the birthplace of the brand. McKay's design for the store references Urbino's famed Studiolo workshop in the city's Palazzo Ducale, through the use of classic proportions that are at once cleanly modern and also evocative to Urbino's rich Renaissance history. The brand’s emblem of two embracing angels, a symbol of positivity and exuberance, will figure prominently in the store's flooring.


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