Plano, Texas, J. C. Penney Co. has appointed Ruby Anik director of brand marketing and senior VP. Anik comes to the company from Best Buy Co., where she oversaw marketing communications as a senior VP. She joined Best Buy in 2000 and has spent 25 years in marketing.
Anik will be responsible for ensuring J. C. Penney's marketing consistently reflects its strategy and style. She will report to chief marketing officer Mike Boylson.