San Diego – Jack in the Box is launching a new summer promotional campaign utilizing the mobile video platform Vine. Developed by digital agency Struck, the campaign consists of 101 videos showing Jack in the Box customers how to "Go Big," a promotional theme the retailer is using in its menu.
The videos are available within the Vine mobile application as well as on the Jack in the Box website, and will be promoted via the restaurant chain’s Twitter and Facebook page. The website will solicit user-generated content gathered throughout the summer.
"In addition to providing a continual pipeline of digital content, the Vine promotion does a great job of connecting together our big summer products, and utilizing a technology platform that really resonates with our target,” said Andrea Shuff, director, marketing communications, Jack in the Box.