Emeryville, Calif. - Jamba, Inc., parent company of Jamba Juice, is partnering with DanceOn, a YouTube network exclusively dedicated to dance entertainment, to execute a digital campaign to inspire customers to participate in the "Blend in the Good" summer dance video contest. From now until Aug. 31, the online contest will encourage dance enthusiasts to submit unique videos.
One winner will be selected each month to receive a trip for two to a dance experience, as well as have their winning video featured and promoted across the DanceOn and Jamba Juice networks. Each winner will also receive a $100 Jamba Juice gift card. The partnership will also include a special Jamba Juice appearance in an upcoming episode of DanceOn's celebrity docu-series, The Edge.
"DanceOn and Jamba Juice both have a core fan base of people who like to have fun and are motivated by healthy living - that alone makes this partnership a perfect one," said Julie S. Washington, senior VP and chief brand officer of Jamba Juice. "We're looking forward to tapping into the passionate dancers on YouTube and their engaged online communities. Through original programming like The Edge, as well as a co-branded competition driving user-generated content, Jamba Juice will be a part of conversations that matter to them."