Emeryville, Calif. – Jamba Inc., parent company of the Jamba Juice chain, is launching a new franchise recruiting campaign focused on single-store development in existing and new domestic markets. Jamba is looking to add 500 new domestic stores in the next five years and double year-over-year store development via the new recruiting program.
The recruitment effort will be communicated through an aggressive marketing campaign that will leverage print and online media, PR and a multiple-market road show aimed at attracting potential local franchise owners. Jamba is also offering incentives for new partners who agree to meet specific development criteria. Incentives include a 50% reduction in initial franchise fees, and a three-year graduated royalty reduction plan.
Jamba Juice currently has 854 stores globally, of which 551 are franchise-owned and operated.
Throughout August and September, Jamba will host franchise recruiting roadshows in Baltimore, and Washington, D.C. areas, Dallas, Atlanta, Manhattan, Northern New Jersey, and Raleigh/Durham, North Carolina.