Emeryville, Calif. — Jamba Juice Company has entered into a master franchise development agreement with Foodmark, the food and beverage division of Landmark Group, to develop 80 Jamba Juice stores across the Middle East region during the next 10 years. The first Jamba Juice store is expected to open in Dubai in 2014.
Foodmark operates several restaurant concepts and brands in the region.
"We are very excited to be partnering with the Landmark Group, they have a 40-year history of successfully building their own and franchise brands and they possess immense business and networking strength in the region,” said Thibault de Chatellus, senior VP, international, Jamba Juice Company. “In Landmark, we have found a terrific partner for the Middle East, with a strong passion for Jamba Juice and a deep understanding of the different markets and consumers in their region.”