J.C. Penney to implement complete suite of Oracle Retail applications

Redwood Shores, Calif. -- J. C. Penney Co. will implement a complete, open and integrated suite of Oracle Retail solutions designed to streamline operations and improve the cross-channel customer experience. The department store retailer will deploy applications in a host of critical areas, including merchandising, supply chain and store operation, to support its transformation initiatives.
 
“In order to become America’s Favorite Store, J.C. Penney must simplify our processes and our technology infrastructure to deliver the best possible customer experience,” said Ron Johnson, CEO, J.C. Penney. “A critical step on this journey is providing our team with better access to the information they need to make strategic business decisions, drive performance and exceed customer expectations.

The retailer will implement Oracle Retail applications for merchandising operations management, merchandise planning and optimization, supply chain planning and execution, and Oracle Retail’s stores solutions to simplify processes, reduce layers and equip business teams to better shape assortments and respond faster to customer preferences.

To help drive performance throughout the business, the chain will deploy Oracle Retail’s merchandising analytics business intelligence application, designed to provide merchants and planners with real-time, mobile insight to item and category performance, including key metrics such as inventory position, sales, stock ledger, cost, forecast and promotions.

“We need an IT foundation that delivers real-time, mobile access to accurate information throughout the organization,” said Kristen Blum, chief technology officer, J.C. Penney. “We selected Oracle based on its deep retail functionality and the fact that it is proven to handle the volumes of transaction, customer and business data generated by a large organization. Together, we will deploy modern merchandising, planning, supply chain and store systems to help us deliver a seamless and engaging customer experience.”

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