J.C. Penney partners with Fanatics for online sports store

Plano, Texas – J.C. Penney Company is launching a new online sports store on its e-commerce site that will be powered by Fanatics, an online retailer of officially licensed sports merchandise. Fanatics, which operates the e-commerce platform for hundreds of collegiate and professional sports teams, leagues and media sites, will provide fans with a selection of team sports apparel and merchandise at JCPenney.com, offering more than 300,000 licensed products spanning all the major sports leagues.

"Our partnership with Fanatics enables us to deliver even more quality team merchandise that our customers want during their favorite sports season,” said John Tighe, senior VP of men's apparel for J.C. Penney. “Whether it's football in the fall or March Madness in the spring, J.C. Penney has the caps, shirts and collectible gear to make any sports enthusiast a true fanatic."

Known as the Sports Fan Shop on JCPenney.com, the store features seamless navigation and a quick checkout process. There is also a flexible return policy, which includes low-cost shipping options and satisfaction guarantees. Fanatics will fulfill orders from multiple distribution outlets located across the country.

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