JCPenney helps dress vets for civilian life

PLANO, Texas — JCPenney and Iraq and Afghanistan Veterans of America, the nation's first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan, announced that they are joining forces to provide America's newest generation of military veterans with more than $1 million in apparel and footwear to start new civilian wardrobes. 

"Our military servicemembers spend years wearing a uniform and many do not get the opportunity to build a wardrobe that makes it possible for them to go to a job interview, attend a friend's wedding or simply enjoy a night out with their spouse," said Steve Lawrence, EVP and senior general merchandise manager for JCPenney. "Given all the sacrifices they make to serve our country, we're doing our part as a leading American retailer to outfit our nation's heroes with the head-to-toe looks needed to dress for any occasion with style."

To be eligible, military service members who served in Iraq or Afghanistan can go to from Oct. 20 through Nov. 20 to register for the JCPenney giveaway once they have confirmed their free membership with IAVA at  Following the registration period, over 6,000 qualified entries will be randomly selected to receive $200 in merchandise certificates toward the purchase of men's or women's apparel available at JCPenney or

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